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Memory and decision-making : ウィキペディア英語版 | Memory and decision-making
The memory system plays a key role in the decision-making process because individuals constantly choose among alternative options. Due to the volume of decisions made, much of the decision-making process is unconscious and automatic. Information about how a decision is made is remembered and used for future decisions. Memory is susceptible to biases, but it is integral to the formation of preferences and to differentiation between choices. == Preferences-as-memory approach ==
The preferences-as-memory (PAM) framework is a model that maps the role of memory in decision-making. It suggests that decisions are chosen based on the retrieval of relevant knowledge from memory. This knowledge includes information from previous identical and similar situations. The model assumes that, because the memory system is so complex, there never is one precise optimal choice.
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